The Death of the Generalist.The Birth of the Maverick.
The only tax industry event that guarantees you find a $10,000+ client opportunity. Or your next ticket is on us.
Backed by the Maverick Guarantee. · VIP Ascension Day: August 27
— The proof of the room —
I doubled my strategy revenue in 8 months without adding a single staff member. The Opportunity Map session alone was worth 10x the ticket price.
Tax Maverick Member
VerifiedCPA Firm Owner · $1.2M Practice
By the numbers
- 0+Tax Pros in the Maverick Community
- $100K-$1MStrategy Revenue Milestones Recognized On Stage
- IRS CEAccredited Event
- LIVEMike Michalowicz Keynote
The reality
The $1,000,000 Gap No One Warned You About.
You can have a successful firm and still be a prisoner.
— Meanwhile —
The firms charging $20k, $50k, even $100k for strategy are not working harder.
They are thinking differently.
The difference is not what you know. It is how you work.
The old way
Compliance Machine
- ✕Sells hours
- ✕Overthinks strategy
- ✕Waits to feel "ready"
- ✕Feels busy but capped
- ✕Competes on price
- ✕Dependent on tax season
The new standard
Tax Maverick
- Sells transformation
- Identifies $10k+ opportunities fast
- Uses automation to remove overthinking
- Gets paid for strategy, not time
- Commands premium fees
- Builds recurring strategy revenue
How the Maverick wins
- 01
The Advanced Arsenal — The strategy toolkit that top firms actually use
- 02
The Precision Engine — A systematic way to identify and close opportunities
- 03
The High-Value Mindset — The identity shift from service provider to strategic authority
On August 25th, we close that gap.
Caesars Palace is where the shift happens.
— The cast —
Who's In The Room.
The outside voice. The operators inside.
The Keynote
Mike Michalowicz
Author of Profit First, Clockwork, The Pumpkin Plan, and All In
Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is the author of several business books, including Profit First, Clockwork, The Pumpkin Plan and his newest book, All In. Mike is a former small business columnist for The Wall Street Journal and business makeover expert for MSNBC. He regularly travels the globe as an entrepreneurial advocate.
The Maverick Leadership Team
David Perez
— Architect of the Maverick MovementDavid is the Architect of the Maverick Movement. He moves you from order-taker to high-value expert. He does not teach theory. He re-wires your identity so you can charge what you are worth.
Stacey Barnes
— Industry Veteran & Event MCStacey is the Energy. He has coached hundreds of firm owners. He knows exactly where you are stuck. He will not let you stay there. He keeps the room moving and keeps you focused.
George Niño
— Innovation LeadGeorge is the Innovation Lead. He is the brain behind our AI tools. His live reveal shows you how to use AI to find hidden money in your current client list. Right now.
Daniel Tapia
— Activation LeadDan is the Activation Lead. He turns ideas into money. He leads the Q4 Marketing Blitz. He makes sure you have a plan you can use the day you get home.
The schedule
Three Days. One Outcome: Revenue.
The arc unfolds across three days.
Day 1 · August 25
By the end of this day
You stop acting like a form-filler. You start thinking like a strategist.
THE DEATH OF THE GENERALIST
Identity Shift. Opportunity Identification.
The sessions
- David's Maverick Keynote
- The AI 'Steve Jobs' Reveal
- Strategy Sprint Sessions
- The Maverick Awards Ceremony
- Private Caesars After Dark Reception
— On stage recognition —
The Maverick Awards
We do not deal in theory. We deal in revenue. On stage, we recognize the firms that did the work.
— IV · The Pinnacle —
Seven-Figure Maverick
The stage is named for them.
You will see what is possible. Up close. In your industry.
Which rank are you going for?
Caesars Palace · Las Vegas, NV
Mavericks Don't Gather in Forgettable Conference Rooms.
We're Taking Over Caesars Palace.
— The Maverick Experience —
Elevated. Electric.
The room that changes you.
Grand scale. Roman-inspired luxury. Spotlight energy. Marble, momentum, and the kind of room that makes you think bigger.
Private Caesars After Dark Reception. Elevated networking. Open bar. The conversations that change your trajectory don't happen on Zoom.
1,000+ tax professionals who are done playing small. The proximity to this network alone is worth the ticket price.
— Where to Stay —
Stay on-site at Caesars Palace.
MavCon 2026 takes place at Caesars Palace, Las Vegas. We recommend staying on-site so you’re just steps from every session and networking event.
Book your room directly with Caesars Palace. Availability fills up fast for August in Vegas, so we recommend reserving early.
Book at Caesars PalaceProximity changes trajectory.
The room
The room remembers.
Quiet rooms. Loud decisions. Real attendees.
Hover to pause · click any photo to enlargeTap any photo to enlarge →
What you walk out with
Not Notes. Assets.
You do not leave with a notebook full of ideas. You leave with tools you can use Monday morning.
Maverick Flight Plan Workbook
Not a notepad. A structured deployment guide. Every exercise completed. One documented $10k+ opportunity inside.
In the Room
Real notes. Real strategies. Not theory.
What you take home
Your Documented $10K+ Opportunity
Found and documented before you leave the room.
A Clear Plan to Close It
Step-by-step. Not just a concept.
Packaging + Pricing Scripts
Word-for-word frameworks you can use with clients.
Q4 Demand Plan
A marketing plan you can launch Monday morning.
Strategy Partner Connections
Real relationships with vetted partners from the Deal Desk.
Maverick Flight Plan Workbook
Your hardbound guide through the event and beyond.
AI Tools Through Tax Maverick
The tools that find hidden money in your client list.
Our promise to you
The $10K Guarantee.
Find at least one documented $10,000+ client opportunity during the event. If you do not, your next ticket is on us.
No fine print. No hoops. Show up. Use the tools. Do the work. If you do not get a win in the room, you ride with us again.
No cash value. The Maverick Guarantee is honored as credit toward a future Maverick Conference. Terms apply.
How you earn it
Bring your best clients.
Come prepared with 3-5 client situations you already know.
Use the Map.
Work through the Opportunity Map inside your Maverick Flight Plan workbook.
Sit at the Deal Desk.
Work with vetted strategy partners in real time.
Build a real plan.
Tied to a real client situation. Not a hypothetical.
Hit the Gong.
When a $10K+ opportunity is identified, you document it before you leave.
The Gong hits.
Show up. Do the work. Get a win or your next ticket is on us.
Know before you go
This seat is reserved.
This is built for you if…
- You want to get paid for the results you create.
- You sell strategy, not just compliance.
- You are ready to charge for advisory work.
- You make decisions now. You do not wait.
— It is not for you if —
- You want passive CPE lectures
- You refuse to sell strategy
- You are committed to compliance only
- You plan to sit in the back and think about it later
You belong here.
Registration
Secure Your Seat.
Caesars Palace. Las Vegas. August 25-26, 2026.
General Admission
2-day activation · Aug 25-26
— What's included —
- 2-Day Activation (Aug 25-26)
- Maverick Awards Ceremony
- Private Caesars After Dark Reception
- IRS CE Credits
- 5-Figure ROI Guarantee
- Maverick Flight Plan Workbook
- Strategy Deal Desk Access
Tax Maverick member? Enter your code at checkout.
VIP Maverick · By Application
The Ascension Track.
Aug 27 Ascension Day · Mike Michalowicz Keynote · Black Box Master Key · VIP Strategy Dinner · TopGun Mastermind.
— Questions answered —
Frequently Asked Questions
We have answers.
Tax firm owners, CPAs, enrolled agents, and accounting professionals who are ready to stop competing on price and start building a premium advisory practice. You should have at least one active client you can bring to the Opportunity Map.
No. Tax Maverick tools are part of the event, but this is a business growth event. Not a product demo. The focus is on your pricing, your clients, and your revenue.
If you participated fully in all sessions, completed the Opportunity Map, and did not find a $10,000+ opportunity, contact our team within 7 days after the event. You will receive credit toward a future Maverick Conference ticket. No cash value. The Maverick Guarantee is honored as credit only. Terms apply.
A specific, named client situation where a tax or financial strategy can generate at least $10,000 in value. It gets documented in your Maverick Flight Plan workbook and confirmed at the Strategy Deal Desk before you leave.
Yes. Maverick Con 2026 is an IRS CE Accredited event. Credit hours will be sent to registered attendees before the event.
During keynotes and main sessions, we encourage presence over note-taking. You will have the Maverick Flight Plan workbook for all exercises. Laptops are welcome during Deal Desk and breakout sessions.
Business casual for sessions. The Caesars After Dark Reception is elevated casual. Dress to impress.
No. The Deal Desk, the networking, the Las Vegas experience. None of it works on Zoom. This is an in-person event only.
Maverick Con 2026 will be held at Caesars Palace in Las Vegas, Nevada. Address: 3570 S Las Vegas Blvd, Paradise, NV 89109.
We recommend staying on-site at Caesars Palace so you're just steps from every session and networking event. Book your room directly with Caesars Palace. Availability fills up fast for August in Vegas, so reserve early.
Absolutely. Each attendee needs their own ticket. If you are bringing multiple team members, email events@taxmaverick.com for group pricing options.
Tickets are transferable to another qualified tax professional. If you need to cancel, please review our Refund and Attendance Policy for full details on the cancellation tiers, ticket transfers, and event credits.
Questions? events@taxmaverick.com
Take Action at Maverick Con Las Vegas
Repeat the same tax season. Stay capped. Stay tired. Stay stuck.
That was Option One.
Show up. Identify a $10k opportunity.
Leave with a plan to close it.
Caesars Palace. August 25-27, 2026.
The only question is whether you will be in the room.
Backed by the Maverick Guarantee.